Sendinblue Review 2021 : Everything you need to know

 

What is Sendinblue?

Sendinblue is a relationship marketing platform that can be used to send emails to your customers. The software automates the process of relationship building. From the pricing to its top features, the software has perfectly tuned the offering for small business users.

The company was established in 2010 by Kapil Sharma and Armand Thiberge. With its headquarters located in Paris, France, the software house has more than 184 million employees with total earnings amounting to $37.66 million in 2018.

The company boasts more than 100,000 customers located in different places around the world including the US, the UK, Mexico, India, Argentina, Canada, Russia, Singapore, Romania, Japan, Malaysia, Chile, Morocco, Peru, Turkey, and Australia.

You can use the relationship management tool to send thousands of emails per month. The software also supports SMS, CRM, automated workflows, advanced reporting, and much more. Let’s take a look at some of the top features of this excellent relationship marketing tool.

Top Features

Email Marketing

The core feature of Sendinblue is email marketing. You can send thousands of emails per month. The basic free version allows you to send a maximum of 9000 emails in a month. The Lite and Essential plans allow you to send up to 40,000 and 60,000 emails per month, respectively.

The Premium version allows sending up to 120,000 emails per month. You can also opt for a custom Enterprise version for sending additional emails.

You can create customized emails using the in-built email builder. You can add style and blocks by using the drag and drop feature. Also, you can select email templates if you don’t have time to craft emails from scratch. The templates can be customized by adding your company’s name, contact address, phone number, and images.

All the plans support unlimited contacts. You can categorize contacts based on different criteria such as geography, purchase history, and more for a much-targeted approach.

One of the most useful features of this tool, in my opinion, is allowing A/B testing. You can test different emails to find out which performs the best in terms of getting users to take action.

SMS Marketing

SMS Marketing is another great feature that I am sure most business owners will find useful. With a drastic increase in the number of smartphone users, you can rest assured that your message will be read by your target market.

With the SMS marketing feature, you can send SMS about time-sensitive features. The software allows you to send bulk messages to your contact list. Just craft a message, select a list, and send the messages.

This feature will help you share critical messages with your customers. You can create transactional SMS for different events such as order confirmation, update about shipping, and much more using the marketing automation, plugins, and API.

You can personalize all the messages by adding contact attributes to each message including the company name, customer name, and other information.

One feature that I like about the software is its ability to monitor all SMS campaigns. The software allows you to manage engagement metrics to find out the performance of the messages. You can know real-time customer engagement statistics to know whether you need to further improve the campaign for increased engagement.

Chat Feature

Yet another great feature of Sendinblue is its chat feature. This feature allows you to connect with your customers from your website. The feature creates a seamless experience for visitors personalizing it to create optimum user engagement.

The tool allows you to customize the colors and add your name and logo. Setting up the chat feature is also easy. You can set up a chat on the website within minutes. Just copy and paste the chat code in your company profile to start chatting with your customers.

Lastly, you can view the email statistics to know what works and what doesn’t with the emails. The performance statistics will allow you to track deliverability and engagement statistics. You can learn whether the emails sent to the customers are resulting in the desired effect or not.

This software also allows you to create custom webhooks for instant motivations or for integrating the software with the other online tools.

With the chat feature, you can answer questions from your Sendinblue chat inbox to a customer. You can also know which page your customers are at any given moment and chat directly with the customer.

The best thing that I found about the chat feature is that you can assign agents to chat with different customers. The software allows you to organize the chat with customers so that no customer is left waiting for a long time.

Marketing Automation

Marketing automation is one more amazing feature of this amazing tool. This feature allows you to automate the workflow for improved productivity. You can schedule the software to automatically send emails, SMS, and newsletters at a specified time.

The software allows you to automate different tasks in the workflow.

You can set rules and conditions for different actions. The trigger actions can include organizing contacts, sending SMS messages, emails, and updating the contact in the database.

The basic automation feature lets you set up a workflow for sending a welcome email whenever a user signs up for the service. To make a great impression, you can schedule automatic messages with a coupon code while signing up or on their birthdays.

The advanced package supports more automation features. You can create an individualized user experience for more effective targeting. For instance, you can set up to give a 5 percent coupon discount for customers who sign up and make 5 purchases. You can give a 15 percent discount if a customer makes 15 purchases.

The purchase action of your customers is tracked through a unique Lead Scoring method. The software gives points for certain actions such as visiting a page and making a purchase.

Customer Relationship Management

Customer relationship management is an excellent feature of Sendinblue. This is one of the simplest and easy to use CRM software that I have ever used. There is no additional add-on required to manage the customers.

You can upload the contact information and start using the software. All the customer information can be accessed through a single screen including notes regarding the previous meeting or call, and the documents uploaded into the contact profile. You can make changes to the customer details once and the updates will be reflected everywhere.

Pricing Details

Sendinblue offers competitive price plans that meet the need of different users. Businesses that are new with a low customer base can opt for the free plan which supports 9000 emails per month with a limit of 300 emails per day. The free version also supports a mobile-friendly email designer to create responsive email newsletters and campaigns.

Also, the plan consists of an extensive email template library. You can also carry on A/B testing to optimize the email for maximum customer engagement.

Other noteworthy features of the free plan include:

• Unlimited contacts

• Transactional emails (SMTP)

• SMS sending

• Advanced template language

• Advanced segmentation

• Customer interaction

• Page tracking

• Automated emails to 2000 contacts

• Real-time reporting and

• Phone support

Conclusion

Sendinblue also provide landing page And A/B testing this feature very famous sendinblue is the software for email marketing it's for everyone I mean beginners and advanced are both because sendinblue free plan is awesome so my opinion is this software best for everyone

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