WHAT IS KARTRA?
Kartra is an all-in-one platform for building an online business without needing to hire developers, copywriters, designers, or support teams. It has everything you need to succeed online.
It’s often mistaken as a website builder or a sales funnel builder. As far as I know, it is the only platform that can do almost everything needed to build an online business. And it does it really well.
WHO USES KARTRA?
Kartra is used by almost all types of businesses.
This includes, but isn’t limited to:
Any local business: doctors, plumbers, dentists, electricians, financial planners, realtors, restaurants, etc
• Coaches
• Consultants
• Startups
• Digital Marketing Agencies
• Tutors and Teachers
• Yoga, Dance and Fitness Instructors
• Food Delivery Businesses
• Freelancers
• Online Course Creators
• Bloggers with following who are looking to sell products
• Pretty much any service-based business
KARTRA ALTERNATIVES?
There are so many alternatives out there. Off the top of my head, there’s GrooveFunnels, Kajabi, Builderall and Clickfunnels. They are awesome in their own right, but they tend to specialize in one area more than others.
For example, ClickFunnels is more specialized in building beautiful looking sales funnels rather than websites or email marketing. The same goes with GrooveFunnels. Kajabi is best for online course hosting. I’m not too sure about Builderall as I haven’t played around with it as much. They are fairly new to the market though. The main competitor to Kartra is ClickFunnels at the moment
IS KARTRA BETTER THAN CLICKFUNNELS?
ClickFunnels is slightly better at creating advanced sales funnels that convert. It’s a highly recommended tool if you sell digital products.
However, if you run an entire business, Kartra has more bang for your buck. For the same price as ClickFunnels, Kartra does a whole lot more allowing you to save a lot of money down the road.
Kartra is more focused on building an entire online business. This means handling your website, sales funnels, email marketing, booking appointments, SEO, and so on.
ClickFunnels has been around longer so there is much more support and help you can get anytime you get stuck.
WHAT IS THE DIFFERENCE BETWEEN KARTRA AND KAJABI?
Kartra is aimed at being an all-in-one platform for running an online business. From handling your website frontend to tracking your analytics and through to managing your leads.
Kajabi is primarily an online course platform allowing you to host and sell online courses on your own site.
Let’s now take a look into the main features of Kartra.
KARTRA FEATURE
IT HAS ONE OF THE BEST WEBSITE BUILDERS INTEGRATED
Let’s start with what Kartra is mainly known for. Being a website builder!
There are so many different website builders out there. There are also free website builders out there. As a business owner, you would be shooting yourself in the foot if you go with a free website builder.
The main reason is due to the lack of customization. There are a large number of sites built with free website builders that people can intuitively tell and automatically judge how serious a business is.
Check out an article I’ve written about this here.
Kartra has a premium website builder built in. It allows much more flexibility and customization to really make your website look unique and stand out.
There are so many design templates available so you can have an amazing looking, high converting website in minutes and still customize it to truly make it yours. You can also access the Kartra Marketplace to buy design templates from other Kartra members if you want more options. You can even sell your own design templates if you’re good at that sort of thing and make more money on the side.
The best part is, as long as you don’t tell anyone you built your site with Kartra, no-one will figure it out. There’s nothing that gives it away that a website looks like it was built with Kartra (unless you use a super default theme).
IT HAS SERIOUSLY ADVANCED EMAIL MARKETING CAPABILITIES
If you go with Kartra, you won’t need to use your existing email marketing tools (like MailChimp or Aweber) anymore.
Kartra has its own email management and automation system and can handle email marketing for you. You can create seriously advanced email automation funnels.
You can compose really personalized emails that can further increase engagement which should also help out a lot in terms of conversions.
IT HAS THE BEST SALES FUNNEL BUILDER
Kartra is still regarded as the best sales funnel builder in the world.
Even though ClickFunnels is more specialized in this area, Kartra is more stable and has far more templates to work with.
You can easily draw out some advanced funnels using Kartra and it can replace tools like ClickFunnels completely if you don’t need some of the really advanced features.
IT ALLOWS YOU TO BUILD A COMPLETE MEMBERSHIP WEBSITE
A complete membership portal can be setup within minutes.
This is the best way to service your customers or clients who are on a recurring payment plan and provide them premium services.
There are advanced features you can play with, such as membership tiers. The membership portal feature is especially great if you’re a coach, instructor or sell a library of online courses.
Check out my post on Kartra’s Membership portal.
IT CAN DO BEHAVIOR-BASED MARKETING AUTOMATION
This feature can replace tools like Drip.
You can set up your Kartra pages to automatically change based on how users have interacted with you before.
For instance, you pages can automatically change with a different look and messaging based on whether:
- The user has entered your page for the first time
- The user has seen your page before (but may be on the fence about working with you)
- The user has seen a few videos in your membership site
- The user is subscribed to your email list
This is called Kartra’s BAM (Behavior Adapted Marketing).
It’s a really cool feature that can increase your conversions.
IT CAN MANAGE ALL YOUR LEADS IN ONE PLACE
Kartra can also be considered as a CRM (Customer Relationship Management platform).
It doesn’t have the expansive toolset and features as you’d expect from a fully dedicated CRM platform like Salesforce and SAP.
However, it does a really good job in managing your database full of leads, customers and subscribers.
There is so much data and information collected about each lead, and you can easily see at a glance where your lead is as part of their customer journey.
You can combine this with Kartra’s BAM to really optimize your campaigns and increase your conversions overall.
It even has a lead scoring feature that can compare with (and replace) something like Hubspot.
IT ALLOWS YOU TO HOST AND SELL ONLINE VIDEO COURSES
This allows you to replace platforms like Teachable, Thinkific, Podia and Kajabi.
You can create a really beautiful and high converting online course platform with Kartra.
Kartra’s video hosting is blazing fast and provides users with a great experience.
You can even do things like add in a call-to-action on the video itself which can help a lot to drive conversions and sales.
Kartra video hosting call to action
Again, it isn’t as dedicated to online courses as the other platforms listed above. For instance, if you want a way to add in-built interactive quizzes and assignments, Kartra doesn’t really do a good job of that compared to something like Kajabi.
Nonetheless, it is still great for your online course website as you still get to reap the benefits of the other Kartra features. In particular, the marketing automation features and customization which I find are seriously lacking on platforms like Teachable, etc.
WHY SHOULD YOU USE KARTRA FOR YOUR BUSINESS?
Quite simply, Kartra simplifies everything for you and leaves all the advanced technicalities to someone else so that you don’t need to worry about it.
You can focus more of your time and energy into serving your customers and let Kartra handle all the marketing and selling for you.
Also, using a platform like Kartra allows you to quickly get your business online. This is great if you’re looking to transition your business online.
Here are some of the benefits of using Kartra for your business:
- Your online presence is built for the future. All the technicalities are handled by the team at Kartra. They will help to ensure your website is optimized for SEO and loads as fast as possible so that you don’t need to think about it. For any advancements made in the world of SEO, you will immediately be able to leverage and reap the benefits.
- You save a whole heap in terms of costs. Their cheapest plan starts at $99/month which seems expensive at first. But bear in mind that you won’t need any other integration (like MailChimp, ClickFunnels or ZenDesk). You actually end up saving thousands for all the unlimited features you will be getting.
- Kartra has so many different features that help make it stand out. With advanced features like the calendar system, advanced email automation, memberships and funnels, your business will look and behave like a premium business and instantly gain the trust of any potential client. To them, it will look like your website was built by a high-end development team. Not only will you gain the trust of potential clients, but also Google. Your business will stand a chance of being ranked highly in search engines.
- A unique and beautiful looking website. Your website can be customized to look however you want and it won’t have that look as if it was built by a free website builder. Another trust gaining factor for your potential clients. It’s much easier to customize your website to make it truly unique and yours.
- Easier management. You can see analytics and information about your leads easily. There are many reports available for you to make informed decisions which can help to grow and potentially explode your online business. You don’t need developers to get involved. You can easily manage the website all on your own, even if you are running your business single-handedly.
KARTRA PRICING EXPLAINED
Kartra has 4 different pricing levels.
All of them come with a 30 day money-back guarantee, so that you can try it out and see if it’s a good fit for you before deciding whether you should commit with it.
The 4 pricing levels are:
- Starter: It gives you 1 domain and has capped limits on how many pages, videos, products and membership sites you can build. It also caps a limit to 2500 leads that you can manage. You can also allow 1 extra team member to join. This is a great option if you’re just getting started. The pricing works out to be $99/month. The annual plan would be cheaper which works out to be $79/month.
- Silver: It gives you 3 domains and no limits to how many pages, videos, products and membership sites you can create. It does have a limit of upto 12,500 leads that you can manage. There are no limits on how many team members can join though.
The price you would pay is $199/month. - Gold: You also get unlimited everything as well as 5 domains and upto 25,000 leads. The pricing for this is $299/month.
- Platinum: This is double that of the Gold membership. You get 10 domains, 50,000 leads and unlimited everything else. The pricing for this works out to be $499/month.
With the Silver, Gold and Platinum membership, you also get Kartra Agency. This allows you to manage other people’s Kartra accounts so that you can provide reporting for other people as a service or build funnels and pages as a contractor. This can be a pretty neat way to build another revenue stream.
IS KARTRA WORTH IT IN 2021?
In 2021, I would say Kartra is still worth it. It looks like it’s going to be that way for the next few years.
There are so many different Kartra lookalikes and alternatives nowadays. However, they haven’t been around as long as Kartra and wouldn’t have the amount of functionalities and features as Kartra. Also, since Kartra has been around for a while, the toolset is a lot more matured and stable compared to the newer tools on the market.
You might think that a toolset with so many features would be a little convoluted and overwhelming. All of Kartra’s features work well and complement each other, rather than get in the way. For instance, you can set up a sales funnel, combine it with BAM and email marketing, while at the same time track your leads scores to see how you can further improve to really skyrocket your conversions and sales.
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