What is Convertkit?
Converkit is an email marketing automation platform launched by a fellow blogger and marketer, Nathan Barry.
It’s an email marketing solution designed for marketers, which makes it a very niched solution for bloggers, digital entrepreneurs, course creators and people who want the advantages of email marketing automation without the ???? Tech headaches and hassles.
Why Convertkit?
I’ve used, tested, loved and hated a LOT of email marketing automation systems and solutions.
I’ve hated it especially when clients that I’ve worked within the past uses something that is so technical, so expensive, and it can’t even do the most important stuff like tagging and automation (cough ***nto).
So why Convertkit?
My answer is simple.
Personally, when I was looking for something that I could use on my blog I wanted several things (which you may or might be looking as well).
Let’s dive deeper into this platform and help you decide if this is what you are looking for or not.
The Pros of using Convertkit
I have summarized the best things that I like about this software, let me know what you think and if this is what you’ve been looking for as well.
Great design and user interface
Nathan Barry just gets it. He does. When he made Convertkit, he made it with a sleek, clean and user interface.
No confusing menus, navigation, and you’re basically back to the basics which are writing and creating awesome emails to your subscribers.
Easy to use
This is hands down one of the easiest email marketing platforms to use. It’s not TOO technical, it’s easy to find what you most need (which is your subscribers, details about them and your marketing automation sequences).
Flexible pricing plans
Drip does have a free plan of 100 subscribers but immediately jumps to $49/month above the 100 subscribers limit, then to $129/month when it jumps to 5,000 subscribers per month.
Convertkit allows you to pay more only if you have more subscribers.
See their current pricing plan here (and yes you’ll love the free plan too)
Free Plan (now available in 2021)
I’ve been wishing (and I know a lot of people) too that Convertkit would have a free plan to get started.
This is a great way for people to get started and you should secure your FREE 100 plan here (it will give you 100 subscribers for free and me another 100 subscribers as well – you can refer as many friends as you like until you get 1,000 subscribers for free max)
They will migrate your list if you have 5,000+ subscribers or more
Afraid that you might mess up your email list when you move to Convertkit? The Convertkit team are offering to migrate it for free (for accounts with 5,000+ or more).
Personalization and Tagging made easy
You can add as many tags to your email subscribers as you want. And you can do this easily in one section of the subscriber’s section rather than opening each tag on separate windows.
Lots of great content and material on how to grow your email list
You should subscribe to the Convertkit blog if you’re interested in golden nuggets on email marketing.
The downsides or cons of Convertkit
Nothing is perfect. Even Convertkit. Well, for FREE software, I really can’t complain if I’m just getting my feet wet with email marketing.
Sequencing looks cluttered
Ugh. Enough said
Cold subscribers are basically “useless”
What happens to people that don’t open your emails? They basically just use up list space. You should delete them.
Tools like Drip, allows you to create a custom audience which you can use to run Facebook ads and remind people to open your emails or send them the information they’ve missed on the email.
Which brings me to the next disadvantage…
No Custom audience creation
ActiveCampaign and Drip are powerful tools that can create custom audiences based on tags and triggers inside automation or workflows.
You can create a custom audience that you can pass into Facebook audiences. You can then remarket to those audiences or if the audience is big enough you can also create lookalike audiences for those.
The Free Plan has no automation and sequences enabled
While the FREE plan allows you to send broadcast emails (one-time) emails, if you want to use the automation or sequence emails, you won’t be able to do it with the FREE plan.
You’ll need to start with at least the $29/month plan.
There are no templates
I can’t believe that Convertkit doesn’t include any email templates or automation examples for people who are just getting started.
Don’t worry, I got you covered in my Convertkit Bonuses 🙂
Convertkit Bonuses
Hey congrats, if you’re still here then you’ve spent considerable time reading my article and review (I really hope it helped you – if not, let me know).
To make things much better for you (if you’re considering Convertkit, I’d like to offer these FREE bonuses – without any extra cost on your part if you sign up for Convertkit via my affiliate links – even the FREE plan).
Yes, you’ll get these bonuses because I want to help you get up and running.
Convertkit Migration
I’ll migrate your existing email list for you from any platform and into Convertkit for up to 5,000 subscribers.
If you have more than 5K subscribers avail of the migration program from Convertkit.
Email Marketing Templates (Plug and Play)
Ok, now that you have an email marketing platform, I’ll send you my Top email marketing templates that you can use to Plug and play into your Convertkit account.
Abandoned cart email template
Welcome series email template
5 part presell or nurture series (super powerful to sell your products or use it to sell other people’s products/affiliate marketing too!)
Convertkit Tech Support*
You will run into tech issues. No one is immune to it. You can either learn everything yourself or reach out to Convertkit’s support (which is great).
But if you need a SECOND opinion and reliable tech support, I’ve been doing this for almost a decade and I can pretty much debug/help you with any technical issue on your site/email or Convertkit account.
*This is tech support only for your Convertkit account not anything else on your site).
My opinion
Convertkit is best for beginners because lot of free things Convertkit provide and you can learn basic things with this tool after you can purchase thanks...
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